CROSS-CHANNEL OPTIMIZATION FOR
DRIVING REVENUE WITHOUT INCREASING SPEND
Client Type: Beauty Brand Products
Services: Paid Search · Paid Social
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The Challenge
A clean beauty brand offering was experiencing stagnant revenue despite steady investment in paid media. With paid search and social already in motion, the assumption was that increasing spend was the only lever left to drive growth.
The Key Integrating Media Approach
To unlock scalable revenue growth without increasing budget, Key Integrating Media restructured the brand’s cross-channel strategy with performance at the core:
Audited Campaign Structure
and applied channel-specific best practices to improve delivery and performance consistency.
Refined Audience Targeting
and refreshed creative assets to better resonate with the brand’s core customer base.
Leveraged FIirst-party Data and Platform
signals to identify high-value users and prioritize conversion-ready segments.
Shifted Budget Allocations
across platforms based on performance trends, prioritizing the most efficient revenue drivers.
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The Results
+36%
year-over-year increase in revenue
+91%
year-over-year improvement in ROAS
-23%
year-over-year reduction in media spend
Why It Mattered
This strategic shift challenged the idea that more spend equals more growth. Through thoughtful optimizations and data-backed decisions, the brand achieved higher revenue and efficiency—proving that a smarter approach can outperform a bigger budget.
