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Audits & Strategy Recommendation


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If you seek a comprehensive analysis to uncover crucial insights about your website traffic, user behaviors, and competitor strategies, our audit plan is tailor-made for you. We'll conduct an in-depth examination of your Google Ads account, Google Analytics, Facebook Ads, and other relevant platforms, providing valuable insights and optimization recommendations to enhance your performance.

At KIM, providing strategy recommendations for your media is a well-structured and data-driven process aimed at optimizing your marketing efforts and achieving your goals. Here's how we go about it:

Initial Consultation: We begin with an in-depth consultation to understand your business objectives, target audience, and specific goals. This allows us to gain insights into your brand's unique value proposition and identify areas where media strategy can make the most significant impact.

Comprehensive Media Audit: We conduct a thorough assessment of your existing media presence, including your current advertising campaigns, social media efforts, website analytics, and other relevant channels. This media audit helps us understand your strengths, weaknesses, and areas for improvement.

Data Analysis: We analyze relevant data and metrics to gain a deeper understanding of your audience's behavior, preferences, and responses to various media channels. This data-driven approach guides our strategy recommendations to align with your audience's interests.

Competitor Analysis: We also examine your competitors' media strategies to identify potential opportunities and challenges in your market. Understanding their tactics helps us position your brand effectively and stand out from the competition.

Customized Strategy Development: Based on the insights from the consultation, media audit, data analysis, and competitor research, we develop a customized media strategy tailored specifically to your business needs and objectives.

Multi-Channel Approach: Our strategy recommendations often include a multi-channel approach, combining various media platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and more. This ensures comprehensive coverage and maximizes your reach to the target audience.


Onboarding &




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Account Set-Up

Ads Account Linking


Targeting Strategy

Campaign Setup

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Tier 0

The Tier 0 pricing plan is specifically designed for businesses seeking assistance in launching their first Ads campaign

Google Ads / Bing Ads

  • Set up your account

    • Set-Up payments and insertion orders

    • Link Google / Bing Ads account to:

      • Google Analytics

      • YouTube

      • Salesforce

      • Search Console 

      • Search Ads 360 (SA 360)

      • Kenshoo

      • Merchant Center

    • Tracking​

      • Google Tag Manager set up​

      • DCM tracking

    • Search Plan​ Strategy

      • Provide a full search plan based on your KPI. The search plan will include campaigns, ad groups, keywords, text ads, and ad extension recommendations. 

    • Search Plan upload​

      • Upload of approved search plan

    • Shopping Campaign Strategy and set up​

    • Display campaign strategy and set up

Facebook & TikTok Ads Manager

  • Set up your account

    • Set-Up payments 

    • Tracking​

      • Pixel Creation

    • Audience Creation

      • Lookalike audiences​

      • Remarketing Audiences

    • Paid Social Strategy

      • Provide a full paid social plan based on your KPI. The plan will include platform objective, audiences targeting and creative recommendations. 

    • Paid Social Plan upload​

      • Upload of approved plan with provided creatives

Financial Report

Tiered Management Plan





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Account Management

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Tier 1

The Tier 1 pricing plan is tailored for businesses seeking a dedicated monthly account manager to assist with their advertising efforts. It's an ideal choice for businesses with a smaller media budget, ranging from $200 to $10,000 yearly.

  • Management of one Platform

  • Daily Bid and budget management

  • Wrap Up Reporting

  • Ad copy updates (Limit to 5 ad copy update / month)

  • Keywords mining

  • Monthly meeting





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Account Management

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Tier 2

The Tier 2 pricing plan is tailored for businesses in search of a monthly account manager to assist with their advertising needs. This plan is particularly well-suited for businesses that require a slightly higher level of account management support.

  • Include all that is included in Tier 1

  • Bi-weekly meeting

  • Bi-Weekly reporting

  • Automatic customizable reporting dashboard

  • Dedicated account representative

  • 25% discount on Tier 0 package





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Scale Up Your

Digital Marketing

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Tier 3

The Tier 3 pricing plan caters to businesses seeking a dedicated monthly account manager to provide comprehensive advertising support. It is perfectly suited for businesses that require a higher level of account management and have multiple accounts / channels to handle.

  • Include all that is included in Tier 2 

  • Add additional Media platforms

  • Monthly Wrap up PowerPoint presentation

  • Forecasting

  • Competitors reports and findings

  • Landing page test

  • Bid strategy testing

  • Weekly meetings

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Pricing Structure 

To ensure that clients are well-informed about the pricing structure that applies to all the services we offer, it's essential to communicate the following clearly:

  • Inclusive Ad Spend Fee: For all our tiered media management plan, there is a standard 15-20% ad spend fee. This fee is calculated as a percentage of the ad budget that the client allocates for their marketing campaigns. 

  • Flexible Pricing Options: In addition to the ad spend fee, we offer multiple pricing options to accommodate the diverse needs of our clients. This includes:

    • Hourly Pricing: Clients have the option to pay on an hourly basis for specific services or tasks they require assistance with. This is a suitable choice for projects with defined scopes or one-time engagements.

    • Task-Specific Pricing: We provide the option to customize pricing based on specific tasks or services the client wishes to prioritize. This allows clients to focus their budget on areas that align with their immediate objectives.

    • Fully Customizable Packages: For clients who prefer a tailored approach, we offer fully customizable packages. This allows clients to select the services they need and build a package that suits their unique requirements and budget.

Clients can make well-informed decisions and choose the most suitable payment structure for their individual needs and preferences. Transparency in pricing is crucial for building trust and ensuring a positive client experience.

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Contact Us Today For More Information

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