DRIVING AWARENESS & FOOT TRAFFIC
SEASONAL DESTINATION OPENING
Client Type: Boutique Retail
Services: Paid Search · Paid Social · Local SEO
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The Challenge
A boutique retail brand was preparing to launch its first physical location in a seasonal, tourism-driven destination. Known for its curated and one-of-a-kind pieces, the business needed to quickly generate local buzz and drive both digital awareness and foot traffic ahead of its grand opening.
The Key Integrating Media Approach
To support a successful physical store launch, Key Integrating Media developed a multi-touch activation strategy focused on discoverability, intent, and in-person conversion:
Activated hyper-local Google & Meta Ads
to target nearby visitors, vacationers, and residents actively searching for things to do and places to shop.
Optimized the Brand’s Local Presence
by setting up and managing a Google Business Profile to surface in "near me" searches and map results.
Implemented Google Analytics
and UTM Tracking
to monitor key behaviors like direction requests, site visits, and website revenue.
Tailored Creative and Copy
to emphasize products' exclusivity, limited-time availability, and the unique in-person experience to create a sense of urgency.
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The Results
21,000+
Users discovered the boutique through Google Maps in the first month
22%
of those users requested directions, indicating high intent to visit
Why It Mattered
This launch campaign enabled the boutique to make an immediate splash in a highly competitive, seasonal market. By blending precision targeting with strong local SEO fundamentals, the business attracted high-intent foot traffic and laid the groundwork for long-term brand recognition in the area.
