REBUILDING MOMENTUM FOR A
COMMUNITIY NEIGHBORHOOD HUB
Client: Flexible Space Rental
Services: Paid Search & Social Ads
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The Challenge
Following the pandemic, a neighborhood space rental experienced a noticeable drop in member sign-ups and space rental inquiries. As a single-location venue, their goal was to rebuild local visibility, attract high-intent users, and convert interest into bookings—while keeping media spend targeted and efficient.
The Key Integrating Media Approach
KIM deployed a geo-targeted, full-funnel digital strategy with a focus on hyperlocal precision and performance.
Launched Zip-code Based Campaigns
Google Search, Facebook, and Instagram
We narrowed our reach to specific high-potential areas near the space. Because the business operates in one physical location, focusing on surrounding zip codes allowed us to attract the most relevant users—those most likely to visit in person. This reduced waste and improved lead quality.
Local Keywords and Conversion-Driven Messaging
Google Search campaigns included locally relevant keywords and copy, while Meta ads used visuals and messaging tailored to resonate with nearby audiences. Since we utilized smart bidding strategies, the budget was optimized in real time based on performance signals across zip codes.
Full-funnel journey across Paid Channels
From awareness to conversion, we layered targeting tactics to move users through the funnel:
Upper-funnel: Interest-based and lookalike audiences
Mid-funnel: Retargeting engaged users and content viewers
Lower-funnel: High-intent search, CRM lists, and remarketing
Campaign Refinement from Real Insights
We monitored high-intent actions and optimized based on lead form submissions, phone calls, and site behavior.
Creative Testing for Value, Community, and Accessibility
We highlighted what makes the space unique—such as flexible plans, inclusive vibes, and affordability. Creative varied by funnel stage, with testimonials for upper-funnel and offers for retargeting and conversion.
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The Results
3x
More Lead Inquiries in Performance Results After Localized Zip Code Targeting
61%
Increase in Website Visitors
Why It Mattered
This campaign helped a small, community-based space rental regain digital traction and reestablish their presence in a competitive market. With increased inquiries and a clearer view of their ideal audience, they’re now positioned for steady, scalable growth.
